Posts Tagged ‘list’

5 ways social media could improve

Monday, November 2nd, 2015
Crossroads of Problems and solutions

Crossroads of Problems and solutions

I’ve always been that guy in the meeting that would almost pull out my hair when people tear apart ideas but are never the person offering good valuable input. I thought I’d take as my goal to always be that guy that offers that little bit of value to everything I offer.

With that said I thought about this issue of social media and its needed areas of improvement. I have a good view of this seeing as how I do social media management for companies and evaluate new social media platforms when they are first announced. I’m that guy that will have an account right away to see where they may have strengths that my clients could use. With that in mind lets get started shall we?

  1. Context is key. There’s a lot that companies are doing to enhance your time on social media and keep you engaged. From the simplicity and minimalism of sites like Ello and now pretty much defunct Diaspora to the heavy weights like Facebook. The thing that I think would help with this is the problem of context of posts. Say for example that person posts a status that you just feel like you have no idea what they’re talking about. This could happen on Facebook or Twitter because there are tons of posts and this person doesn’t effective garner your attention all the time or they’re just lost in other posts you may not know what the background to this post is. This is an issue of what context these people are coming from. Hashtags have added a little connection to past posts that fit in this same line of thought but footnoting of some sort would make a great addition to posts knowing that if you really wanted some background on this post you could show posts that it’s also connected to. (P.S.: I’m not much of a user of Reddit however I do believe this background info is highly encouraged).
  2. Algorithms. Algorithms rule social networks behind the scenes. They are the equations that are the secret sauce to what you see and read. Facebook is the best example of algorithms because what you see in a Facebook newsfeed is made up of what the equation figured you wanted to see from the friends that you have. In short, I tell people not to complain about how horrible it is on there because the algorithm behind the scenes is looking at what you look at, read, click on and saying the content I’m going to show you most matches who you are. If you’re finding a ton of negativity in all the posts you see on Facebook then you’re seeing a reflection of what the algorithm sees to be who you are. This has proven itself to be a pretty decent system however it only works so well. For one reason it will only choose through a certain amount of your friends to even look through in order not to give you too much content unless you go into your account settings and specifically ask it to show you more. This is a problem more in the domain of psychologists. Coming up with algorithms that figure you out better is tricky. Artificial intelligence (AI) in video games works in this same area. I think a combination of the two say, a tour guide that is already working with information such as contextual data like your calendar would fix this issue. Imagine you have boring meetings all day. Feeding you more entertainment in your feed might be a little bit more of a pick me up that’s well needed.
  3. Evolution vs. Stagnation. Ok, on this one I’m going to look at myself because everyone isn’t looking for this in life but the start of every good idea is just what works for one person and expanding on it. I see life as am I getting better as a human being or am I stagnating. At that point I course correct and I teach my kids the same. From time to time I think that incorporating an algorithm, AI, and context data together could work to tell me from what I’m putting out there a little bit more about myself and how I’m doing. Systems like Klout using information gathered from all your social media platforms and tell you about your “popularity” and it’s growth. Firstly, I have used Klout in the past over an extended amount of time and found its service useless in giving me good info about myself. Secondly, it doesn’t used analysis of the text to tell more about me. What if I put up a post that said, “I just got a new job making a billion dollars as a rock star.” If it didn’t see me post it to all the social media platforms and get enough likes (which may be because I didn’t get seen on enough people’s pages from the algorithm issue above) then it might not see me as well liked till much later on and I could infer I’ve stagnated from their service. There are other services like Klout but I’m not familiar with one that has proven more effective. Please leave a comment if you do know of one.
  4. Overload. This one might seem a little contradictory seeing as how I want algorithms to sort this info out but information overload is a real thing in terms of social media. The key word being media. Media is a form of visual, auditory or tactile absorption of information. However, when is enough enough. I had a friend recently tell me about her cousin who gets drowned in Twitter posts. One of the best words of advice I’ve ever read on social media is to never expect to keep up with Twitter. Twitter’s main feed lacks a filter. As friends post you see it like a virtical stock ticker showing anything and everything. Unless you use grouping and alerts properly you can easily get overwhelmed as you gain people you’re following. Thus, overload on Twitter is easy but who just has a Twitter account alone? You have Instagram, FB and others. This adds to the overload especially considering you’re adding in text messages you get on your phone. Something that I like for this is something I’ve seen with blogs. All the works and title’s in a big box and the ones with more relevance to you having an increasing font size. I love that concept for social media and what posts to look at.
  5. Value beyond the like or favorite. The thing that people are looking for most in whatever they do is value. We talk to certain people rather than others because of the perceived value that this person’s conversations have over the other person’s. The value proposition in many things can be very skewed based on popularity. Systems such as Pandora, Spotify and Musicovery have figured out that what’s popular is not as important as what value you may get from what they find you. This can be equally as true for social media content. I’ve found many artists on these sites that I wouldn’t have ever known existed that played music I found fantastic. Social media discovery could combine all the afore mentioned things and find other people like me that are saying and doing things that bring my life joy instead of who’s the most popular. I can not deny the joy of a like, retweet or share but that joy is fleeting and becomes forgotten. However, finding other people that bring you constant joy with other humans that you want to get away from the keyboard and see all over the world? That’s what I believe social media should be all about.

What’s your take? Leave me a comment and let me know.